Google, the tech conglomerate, has recently lifted year’s long ban on running cryptocurrency and especially Bitcoin-oriented ads. For some of you who don’t know, Google is the sole proprietor of running digital ads for every website, blog, or any kind of domain out there. Given the scams and volatility of the crypto market, Google imposed a severe ban on crypto oriented ads back in March 2018; in the light of this ban, no crypto company or entity could run ads regarding crypto trading, brokerage, or any kind of advertisement which highlighted cryptocurrency in general through Google ads. However, as of August the 3rd, this ban is lifted by Google, and now crypto companies can post their ads via Google ads.
According to the main working principle of Google ads, every crypto ad posted on the search engine will be readily available to a vast network of multiple websites connected with Google ads and promise a global outreach. This might be the very reason why Coinbase comes up as the first result in EU S when someone searches for Bitcoin. This might just be Google’s SEO algorithm warming up its engine regarding any keyword that has either the world cryptocurrency or Bitcoin in it.
Only US-based Crypto Enterprises can Run their Ad Campaigns
In a June interview, Google has also confirmed that all crypto exchanges, wallets, and services will be able to advertise their products and services on Google ads starting from August. However, this exception has been made only for the US audience; as for Europe and other regions of the world, there is still a crypto ban in effect regarding Google ads. But if everything goes according to the plan with the US market, then Google will consider unfreezing advertisement opportunities for crypto wallets and exchange injuries and other regions of the world.
Google has also made it mandatory for any crypto business that wishes to run their advertisement through Google that they should be registered with the bank and comply with all legal requirements either at the federal or state level. The flagship cryptocurrency doesn’t have a marketing budget as it relies on the marketing budget of the companies that provide their clients with Bitcoin trading, withholding, and related services; the same is true for other altcoins.