The release of an NFT (non-fungible token) collection named “McLaren Racing Collective” has been declared by McLaren Racing over the blockchain network Tezos (XTZ) for engaging with more than 87M fans of Formula 1. As per a press release, Tezos will operate as the official location for McLaren Racing to provide many chances to possess a McLaren Racing piece for a long time. The initial NFTs will permit the blockchain enthusiasts and F1 fans to collect several parts of the F1 race car “MCL35M 2021.”
The initial set of parts will be given as a reward to the initial 5,000 fans to participate in the collective venue for free. The first fan managing to collect the entirety of 22 parts and assembling the car’s complete digital version would be liable to get a VIP tour to a Grand Prix of 2022 F1. The release of the NFTs will be carried out in five phases, with the first four being accessible on 24th October. It has been noted by the press release that this counts to be the earliest of several campaigns, being a portion of the strategy of McLaren Racing to engage the fans for a long time. Sweet (a provider of NFT solutions) would function as the enterprise to integrate the respective NFTs.
Each part of the race car of McLaren, which is to be included in the NFTs, will have uniqueness, and the collectors will be capable of assembling the whole of 35 full NFT cars. With the entrance of McLaren into the rapidly expanding world of NFTs, the company is making partnerships with a series of collaborators who already have joined Sweet. These partners include Pentatonix, Lil Pump, Burger King, the National Basketball Association, and so on. Lindsey Eckhouse (the Director of esports, e-commerce, and licensing under McLaren Racing) has reflected on the move in an enthusiastic way.
He, while giving his remarks about the company’s initiative, stated that the initial NFT drop leads McLaren Racing’s papaya-liveried F1 car “MCL35M,” and in this way, the respective fans are provided with the remarkable chance to win a McLaren Racing component. Each component, he added, would permit to be seen from all positions. The fans will also be allowed to gain incredible prizes. The release of these NFTs is planned to be done through Tezos because of the energy efficiency provided by blockchain to enhance the experience of its fans.